Modules Offered in Semester II, 2009/2010

Faculty of Business , Economics & Policy Studies

Module Code

Module Name

Business Statistics
Information System Concepts
Corporate Communication
Challenging Leadership
Creativity and Innovation in Business
Proactive Leadership
Operation and Production Management
Financial Management
Management Information Systems
Human Resource Management
Leadership
Entrepreneurship and New Venture Creation
Agricultural Economics and Farm Management
Small Economies and Globalisation
Applied Environment Economics
Financial Economics
Issues in Economic Development
International Trade and Finance
Islamic Economics and Finance
Brunei and the World
Understanding Social Policy
Study of Public Policy
Public Policy Analysis
Advanced Research Methods
Financial Economics
Financial Economics
Islamic Economics and Finance
Issues in Economic Development
Financial Management
Leadership

Type of Module

Degree Core
Degree Core
Faculty Compulsory Breadth
Breadth
Breadth
Core
Core
Core
Core
Option
Option
Breadth
Breadth
Major Option
Option
Option
Option
Option
Breadth
Breadth
Core
Core
Core
Option
Option
Option
Option
Option
Option

Modular Credits

4
4
2
2
2
2
4
4
4
4
4
4
4
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
3

 

Module Code
Module Title

Type of Module

Modular Credits
Student Workload
Contact hours for timetabling
Prerequisite
Anti-requisite
BB-2402
Creativity and Innovation in Business
Breadth. For all other programmes except Major in Business
2
4 hrs
2 hours
None
None

Aims/ Objectives/ Rationale:


Businesses operate in a constantly changing environment. Businesses that want to successfully ride the wave of the knowledge economy must always consider ideas as the most precious commodity, and employees who produce them as sought-after resources. There is an increased recognition that the competitive advantage of business organizations depends heavily on their ability to capitalize on their employees’ creative and innovative ideas. This module aims to provide an understanding of the origin of creativity, group approaches to innovation, and managing creative and innovative teams. In addition it will develop the skills needed to be creative and to manage the innovation process that turns those creative ideas into new products, processes and strategies.

Module Content:

  • The nature of creativity- understanding the role of creativity and innovation
  • Exploring your creativity; examine the common blocks to creativity
  • Organizational factors which enhance creativity
  • Job conditions which stifle creativity
  • List techniques for business ideas generation
  • Demonstrate idea generation techniques
  • Tools for creativity
  • From creativity to innovation
  • Sources of innovation
  • Types and pattern of innovation
  • Strategy and choosing innovative projects
  • Collaboration and protecting innovation
  • Managing the new product development process
  • Managing new product development teams

 

Assessment

Examination:
Coursework:

Individual Assignments
Group Project & presentation
Creative case study analysis

          
 
30%
70%

25 %
25%
20 %