Modules Offered in Semester II, 2009/2010

Faculty of Business , Economics & Policy Studies

Module Code

Module Name

Business Statistics
Information System Concepts
Corporate Communication
Challenging Leadership
Creativity and Innovation in Business
Proactive Leadership
Operation and Production Management
Financial Management
Management Information Systems
Human Resource Management
Leadership
Entrepreneurship and New Venture Creation
Agricultural Economics and Farm Management
Small Economies and Globalisation
Applied Environment Economics
Financial Economics
Issues in Economic Development
International Trade and Finance
Islamic Economics and Finance
Brunei and the World
Understanding Social Policy
Study of Public Policy
Public Policy Analysis
Advanced Research Methods
Financial Economics
Financial Economics
Islamic Economics and Finance
Issues in Economic Development
Financial Management
Leadership

Type of Module

Degree Core
Degree Core
Faculty Compulsory Breadth
Breadth
Breadth
Core
Core
Core
Core
Option
Option
Breadth
Breadth
Major Option
Option
Option
Option
Option
Breadth
Breadth
Core
Core
Core
Option
Option
Option
Option
Option
Option

Modular Credits

4
4
2
2
2
2
4
4
4
4
4
4
4
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
3

 

Module Code
Module Title

Type of Module

Modular Credits
Student Workload
Contact hours for timetabling
Prerequisite
Anti-requisite
BB-1403
Corporate Communication
Faculty Compulsory Breadth
2
4 hrs
2 hours
None
None

Aims/ Objectives/ Rationale:


This course aims to provide a learning environment for students to develop proficient corporate communication skills. Students will learn how to structure their thoughts so that their ideas can be expressed clearly and persuasively, and how to apply these skills to a wide range of corporate communication needs. This will be a highly practical module that gives students the opportunity to apply the techniques covered. It will help students with skills that will build confidence in professional presentations individually as well as in team presentations.

Module Content:

  • Introduction to Communication (Verbal, non verbal communication, organizational communication, intellectual communication)
  • Organization of impromptu speech
  • Public Speaking Delivery (Voice, body language, eye contact, audience analysis, techniques for impromptu speech and reducing speakers anxiety)
  • Business Presentation
  • Social etiquettes in business
  • Cross cultural communication
  • Team Communication
  • Social networking in Business/ Business networking
  • Public relations
  • Communication through technology
  • Conflicts, how they occur and how they are resolved
  • Personal image and building trust

 

Assessment

Examination:
Coursework:

Public speaking delivery
Impromptu Speech
Business presentation
Electronic presentation
Press Release

          
 
40%
60%

10 %
10%
15 %
15%
10 %